Bliss Premium Gelato

Savoring sophistication:
Giving fresh look for the beloved local Gelato brand

Bliss is a Vietnamese brand that produces Gelato and Yogurt with the finest and freshest ingredients, positions itself as a symbol of togetherness, and embodies the concept of continuous development.

Before approaching Hai&Ikigai to re-identify the brand, Bliss needed a graphic style with a distinct personality to express its premium product positioning in relation to the quality of its products. Therefore, the objective of our rebranding strategy for Bliss was to create a premium feel while retaining the product's approachability and handcrafted essence.

Year
2022

Client
Bliss

Services
→ Brand Identity
→ Social Media Curation

While attempting to defy conventional trends, we understood that the designs for Bliss require transparency and dependability to win the trust of youthful, savvy, and trend-conscious customers.

As a brand on the rise, Bliss must adopt a branding strategy that is effective across numerous sales channels and formats. We has updated the brand identity of Bliss with new color, typeface, and layout styles. This facilitates the flexibility and usability of Bliss’s designs for future evolution.

Bliss was defined with keywords: Premium, Effortless, and Modern. Due to this orientation, the B symbol is elegantly yet boldly designed to emphasize the brand's strength. The new look of Bliss demonstrates honesty and dependability, thereby assisting Bliss in establishing itself in the minds of clients as a unique brand with an appealing design.

The previous version of the Bliss logo was based on the notion that its key competitive product was avocado ice cream. At the time of the rebranding, Bliss had become a much more robust business, with many new ice cream flavors that had a significant impact.

To create a logo consistent with Bliss's new development vision, we opted for a style characterized by sharp, angular cuts, resulting in a more solid appearance. This change is intended to convey a mature personality and a sense of confidence - characteristics that have developed within Bliss' internals after many years of market experience.

Transformation